Nov 19, 2012

bad branding: securitas mobile insecurity

On my way home today at about 4.10 PM I was just about to cross the street on a pedestrian crossing when a car flew by – just in front of my feet.

In Norway drivers must stop for pedestrians at pedestrian crossings, or they are fined NOK 5200 (US 900).

Illustration photo (taken at another crossing)
The driver turned his head and looked stupidly at me because, I guess, I disturbed him on his noble quest for not stopping at pedestrian crossings while going too fast in a 50 zone (yes, that too). Needless to say I didn't feel very safe and secure right then and there...

Paradoxly enough the car he was driving was branded with a huge "Securitas"-logo. Talk about not living the brand.


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